379.1k combined followers

✳︎

more than 5 million organic views

✳︎

379.1k combined followers ✳︎ more than 5 million organic views ✳︎

Our Team

Zina Ng

Co-Founder | Strategy Director

Zina brings a creator-first perspective to every brand we work with. With hands-on experience growing social platforms organically, she understands what makes people stop scrolling, engage and ultimately take action.

She leads the strategic direction behind our clients’ social presence — from brand positioning to campaign planning and audience growth. Her approach combines data-backed strategy with an instinct for what feels relevant and authentic to social.

You can find her on social media at @thatszina.

Co-Founder | Creative Director

Maddy Breteche

Maddy brings ideas to life through content that feels fresh, intentional and native to the platforms it lives on. With a strong eye for visual storytelling, she oversees the creative direction of our clients’ content — from concepts and art direction to shoots, editing and the finer details that make a piece of content stand out.

She’s all about finding the balance between what looks good and what actually works.

You can find her on social media at @maddybreteche.

We built our own audience before we ever pitched a client.

  • We're not marketers who studied social media from the outside. We built our own organically, over years before we ever pitched a client!

  • We've made the mistakes, tested the trends, and figured out what actually gets people to stop scrolling — because we had to for ourselves. Today we specialise in content strategy, social media audits, and short-form video, helping brands build stronger connections through thoughtful storytelling!

  • From beauty brands to bank apps — if it's on your phone, we've probably worked on it, no joke. We've partnered with brands across wellness, beauty, lifestyle, travel, and tech — including OPPO, Sephora, Uniqlo, Singapore Tourism Board, Starhub, DBS, Lazada, Citibank, Amex, Dyson, and Samsung.

Need a social media consultant or manager?

Book a free consultation and see how we'd approach your brand.

Work With Us